About Me
Hey there!
I’m Kalene Romero, an event and brand marketing strategist with over a decade of experience helping brands turn ideas into impactful experiences. From immersive events to innovative partnerships, I collaborate with clients to design and deliver programs that connect with audiences and drive results. Whether you’re looking for strategic guidance, creative execution, or end-to-end event production, I’d love to partner with you to bring your vision to life.
My career spans industries including professional sports, health and wellness, and entertainment, giving me a well-rounded perspective on how to craft experiences that engage, inspire, and deliver results. I’ve partnered with leading agencies and notable brands — gaining valuable experience managing complex programs and aligning cross-functional teams along the way.
I believe that successful events and campaigns are built on strong collaboration, clear communication, and a strategic foundation. Whether I’m working with internal teams or external partners, my goal is to ensure every project feels seamless and delivers maximum impact.
My Approach
- Collaboration at Every Step — Strong partnerships and open communication are at the heart of every successful project.
- Storytelling with Purpose — Every experience should tell a story that reflects the brand’s values and resonates with its audience.
- Flawless Execution — From big-picture strategy to the smallest detail, I approach every project with care and precision.
Core Skills & Expertise
- Event Strategy & Production — End-to-end event planning, experiential activations, vendor & venue management, budgeting, and on-site execution.
- Creative & Marketing Execution — Campaign development, creative strategy, brand storytelling, content integration, and cross-channel marketing.
- Brand & Partnership Strategy — Strategic partnerships, sponsorship activation, co-branding, contract negotiation, and performance tracking.
- Innovation & Experiential Marketing — Digital & hybrid experiences, audience engagement strategies, emerging technology integration, and post-event analysis.
- Program & Project Leadership — Cross-functional team leadership, stakeholder collaboration, process optimization, and agile problem solving.
Experiential Highlights
lululemon Leadership Summit
The lululemon Leadership Summit is a week-long global gathering that brings together over 1,200 leaders from across the organization to align on strategic priorities, deepen connection to the brand, and introduce lululemon’s new “Made to Feel” brand identity. The summit blends immersive experiences, leadership development, and community-building moments to inspire and equip leaders to carry the brand vision forward.
Area Lead:
- Attendee Registration & Travel: Managed seamless registration and coordinated global travel logistics for over 1,200 attendees.
- Experiential Activations: Designed and executed interactive brand experiences to reinforce key messages and foster meaningful engagement.
- Workout Program Development: Curated and oversaw a week-long fitness and wellness schedule, aligning with lululemon’s brand values.
- Attendee & Staff Gifting: Sourced and managed premium gifting experiences to surprise and delight attendees and staff.
- Product Customization: Developed and facilitated personalized product experiences, connecting attendees to lululemon’s innovation and craftsmanship.
TCS New York City Marathon
The TCS New York City Marathon is the world’s largest marathon, welcoming over 50,000 runners from around the globe to race through all five boroughs of New York City. Beyond the race itself, the marathon is a week-long celebration of sport, community, and culture — bringing together athletes, fans, and partners through a series of events and experiences leading up to race day.
Area Lead:
- Start & Finish Stage Production: Oversaw the design, build, and execution of the iconic start and finish line stages, ensuring seamless operations and impactful brand visibility.
- Ancillary Event Production: Managed key marathon-week events, creating engaging experiences for runners, sponsors, and fans that amplified the excitement and built anticipation leading up to race day.
- On-Course Activations: Led all on-course activations, coordinating entertainment and sponsorship opportunities throughout the race route to enhance the runner and spectator experience.
- Cross-Functional Collaboration: Partnered closely with NYRR (New York Road Runners), city officials, vendors, and brand partners to ensure flawless execution and alignment across all touch points.
Grand Opening of Peloton Studios
Peloton Studios New York (PSNY) serves as the flagship home for Peloton’s live and recorded classes, welcoming members from around the world to experience the brand in-person. The state-of-the-art facility brings together multiple studios under one roof, offering cycling, running, strength, and yoga classes — creating an immersive, community-driven destination for Peloton’s global member base.
Area Lead:
- Community Preview Event Production: Led the production of the Community Preview Month-Long Event, welcoming members to experience the new Peloton Studios New York before its official opening.
- Member Invitations & Communication: Sourced and coordinated the invitations and communication to all members, ensuring timely and engaging outreach.
- Food & Beverage Coordination: Managed food and beverage offerings for all preview events, ensuring a seamless guest experience.
- Cross-Functional Collaboration: Worked closely with internal teams to align on logistics, member touch points, and event execution, ensuring the in-studio experience reflected Peloton’s core values of inclusivity, innovation, and community.
MLS — All Star Week 2023
Arizona Cardinals Football Club
MLS All-Star Week 2023 is one of Major League Soccer’s premier events, celebrating the best players in the league with a series of activities leading up to the MLS All-Star Game. The week-long celebration unites athletes, celebrities, and fans through a unique blend of sports, entertainment, and community events, showcasing the vibrant culture of MLS in the host city.
Area Lead:
- Event Sourcing & Contracting: Sourced and contracted venues, vendors, and all key elements required for four marquee events during MLS All-Star Week.
- Site Planning & Coordination: Planned all event sites for the larger working team, ensuring smooth site logistics and team alignment.
- Onsite Event Execution: Led onsite execution for all events, overseeing the setup, operations, and final delivery to ensure seamless experiences.
- Budget Management: Managed the event budget, tracking expenses and ensuring all activations stayed within allocated funds.
- Cross-Functional Collaboration: Worked closely with MLS, sponsors, and partners to align all activations and ensure they reflected MLS's brand values.
League One Volleyball Launch
Arizona Cardinals Football Club
Arizona Cardinals Football Club
League One Volleyball (LOVB) is a professional women’s volleyball league, launching its inaugural season in 2025. The league aims to elevate the sport, providing top-tier competition while empowering athletes through community, performance, and growth. With teams across the U.S., LOVB is set to become a premier destination for elite volleyball talent.
Area Lead:
- Team Operations Management: Oversee all aspects of the LOVB Atlanta team’s operations, ensuring smooth execution of day-to-day logistics.
- League Communication: Serve as the main point of contact between the team and the league office, facilitating communication and alignment.
- Facility & Equipment Management: Manage the team’s facility, schedules, equipment, apparel, and uniforms to ensure operational efficiency.
- Travel & Budget Oversight: Coordinate team travel logistics, including accommodations and meals, while managing the team’s budget.
- Athlete & Coach Support: Act as the primary point person for athletes and coaches, ensuring they have the necessary resources for training and competition.
Arizona Cardinals Football Club
Arizona Cardinals Football Club
Arizona Cardinals Football Club
The Arizona Cardinals are a professional football team in the NFL, known for their passionate fan base and iconic game-day experiences. In addition to the high-energy on-field action, the team places a strong emphasis on fan engagement through dynamic events and game presentations that enhance the overall stadium experience.
Area Lead:
- Event Management: Led both internal and external event management for the Arizona Cardinals, overseeing the logistics and execution of a variety of team events.
- Game Presentation Field Producer: Served as the field producer for all in-game presentations, ensuring seamless coordination of on-field entertainment, live performances, and fan engagement activities during game day.
- Cross-Functional Collaboration: Worked closely with internal teams and external vendors to ensure the smooth execution of events and presentations aligned with the Cardinals' brand and fan experience goals.
